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Christophe Lauer's Corner
“Social network users are airbrushing reality in search of peer approval”
Wow. What a surprise!
Captain Obvious says… #1
Allez, aujourd’hui c’est le premier, alors on commence gentiment avec un classique. C’est la question qu’on lit très souvent sur les blogs des experts et consultants en social média, mais que bizarrement je ne me souviens pas d’avoir jamais entendu un client la poser spontanément.
La question c’est “When Is the Best Time to Post on Facebook?” (super article sur Social Media Today)C’est intéressant comme question. Au moins en première lecture. Ca doit être intéressant puisqu’il y a même des outils de social media management ou social media monitoring qui en ont fait une feature, et un de leur selling points.
Parce que ces outils, avec leurs algorithmes hyper puissants et totalement scientifiques, ils sont capables de vous dire avec précision à quelle tranche horaire publier un contenu pour maximiser l’engagement (sic?) de votre audience. Et ils vous indiquent des créneaux horaires hyper précis et hyper serrés. Plus serrés que les horaires de visite d’un agent de EDF. C’est pour dire.Sauf que. Sauf que. En schématisant : si vous êtes un night club ou une boulangerie il y a des chances que l’intérêt pour votre commerce et vos produits se produise à des moments très différents dans la journée, et dans la semaine.
D’où la réponse dans l’article (oui on vous spoile un peu) :
“The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business.”
Super. Ca valait la peine de nous en faire des tartines depuis des années avec cette fausse question. au moins à présent, on peut passer à autre chose.
Merci Captain Obvious!
^CL
1. There will be several days that you daydream about stepping in front of a city bus. Don’t. It will not be beautiful. It will not be brave. It will be selfish. It will be broken. Your mother will cry.
2. Don’t write for him. Write for you. Write for others like you. Write so the girl that thinks about stepping in front of public transportation doesn’t. Don’t be selfish.
3. When you will yourself to sleep and it doesn’t come- get up. It doesn’t matter that it’s 3 am. There will be other 3 am’s. Take a shower. Take two. Wash him out of your hair. Write a poem. Read the same book you’ve read 202 times again. The 203rd time might tell you something different. Don’t stay in bed- you will think about the bus again.
4. Don’t kiss him because he’s broken. Don’t kiss him because his laughter never reaches his eyes. Don’t try and fix him. Fix yourself first. Be selfish. He can’t save you.
5. Date yourself. Take yourself out to eat. Don’t share your popcorn at the movies with anyone. Stroll around an art museum alone. Fall in love with canvases. Fall in love with yourself.
6. Dress up and wear red lipstick and get drunk with your friends. They’re the ones that will pick you up. Don’t kiss him. Or him. Don’t fall asleep on strange couches with strange boys. When his hand slides up your dress walk away. Hit him. Don’t kiss him. He can’t save you.
7. Get another tattoo. Get five more. Get another hole in your ear. Don’t listen to your dad. You will still be able to get a job. Did you really want to be employed by someone like your father? Haven’t you had enough of judgmental old white men anyway? Get fuck you tattooed in tiny letters on your hip.
8. When you feel the yearning for a new city- start over. Take 200 bucks and a three suitcases. Work anywhere that will have you. Meet strange people and forget your name. Call yourself Ruby. No one will know the difference. Remember to call your mother. Don’t be selfish. Come home when you find yourself in the strangers and the small one bedroom apartment.
9. Don’t whisper evil things into your own ear. Other people are going to shout them at you. Be your own hero. Keep a sword on your key ring.
10. Don’t step in front of a city bus. It will not be beautiful. Live. Stay up all night with a boy that promises you everything and means it. Live. See shitty local bands with a friend. Wear a different band’s t-shirt. No one will care. Live. Have a baby girl with tiny fingers and tiny toes someday. Pour love into her until it’s overflowing. Live. Wake up. Staying in bed all day is not poetic.
Live. Live.
Live.
Do you hear that? It’s me. It’s your life. Wake up.
(via petite-conne)
“For the past few days, peaceful Turkish citizens have been protesting the demolition of Taksim Gezi Park, one of the few green areas left in the center of Istanbul. The plan by the Erdogan-run AKP government is to build a large shopping center instead, benefitting his own interests and filling his own pockets.
What started with a mere 100 protestors turned into tens of thousands over the course of a few days. People camped out in the park, sang songs, read books, danced. I was there yesterday and it was heartwarming.
Prime Minister Erdogan made a public announcement two days ago stating, ‘We have made up our minds’, and that nothing will stop his plans to destroy the park.
He subsequently ordered his police forces to attack protestors in the park using water cannons and tear gas without warning in the early hours of the morning. This has been happening for the past two days, and continues as I write these words. Tents were burned as people slept in them, innocent citizens were dragged away and had tear gas sprayed directly into their faces, kicked and punched where they were on the ground. Bystanders on their way to work also got sprayed. The center of Istanbul is now a war-zone.
Innocent people are being attacked, injured and hospitalised There are unofficial reports of one person being dead with his ID confiscated by officials (an eerie replay of the May 1 attacks when an innocent young girl was put into a coma due to tear gas attacks. This girl was later labeled by the government as a terrorist)
This has become a matter about more than just saving trees. This has always been about more than that. This is an ‘I can do whatever I damn well want’, fascist mentality that not only heavily suppresses but openly attacks its own people.
To make matters worse, media channels are being censored so as not to display the news.
#direngeziparki is now the 2nd worldwide trending topic on Twitter.
As our friends overseas, we need your help. Send this message to everyone you know. Amnesty International has already announced it condemns the use of excessive force against the protestors, and has called on the Turkish police to stop the use of violence, and to respect the protestors’ rights of peaceful assembly and freedom of expression. But it hasn’t helped.The protests have and will continue despite the abuse but it needs all the attention it can get, especially considering Turkish news channels heavily alter and misrepresent the nature of what is actually occurring in the heart of Istanbul.
Please create awareness internationally about our plight, or matters are going to get much, much worse. We want all international media channels - soclal and mass - to report this news.
Please help us to share this message and stop Erdogan’s ruthless, inhumane acts. In a never-ending series of human rights abuses that have occurred under his leadership, this is the last straw.”
(via urbanrelationsinfo)
I have power, and with great power comes great responsibility, and with great responsibility comes SADFACES.
A bartender is just a pharmacist with a limited inventory.
About
Bio : Business Development Manager and Social Media Strategy Lead at Valtech Corp. Former business development manager with Digital Agencies at Microsoft France.I live in Paris, France.
Opinions are mine. Friendly by default. Also, be prepared to see some personal stuff here. "Best viewed with a Brain"
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1. There will be several days that you daydream about stepping in front of a city bus. Don’t. It...
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